Keep a pulse on the student experience with automated surveys.

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The TargetX Survey tool allows your office to proactively engage students and raise the bar by making it easy for them to provide feedback throughout every step of the student journey.

Maximize your campaigns with a mobile-first survey interface.

The TargetX CRM Suites include native survey functionality, enabling your team to keep a pulse on how you’re doing from the student’s perspective. Surveys are administered via a mobile-responsive interface that makes it easy for students to respond on both mobile and desktop. Plus, survey links can be sent to students at any stage of the lifecycle via email and/or text message, with all engagement tracked directly in the CRM. Students can choose to respond to questions anonymously, but if they don’t all responses are tied back to their contact record for quick access.

Uncover new insights from survey data and easily share them with your team.

Using surveys as a proactive student engagement tool helps you understand the overall effectiveness of campus events and communications. In fact, surveying students provides way more value than answers to questions — surveys collect comprehensive feedback, new suggestions, and fresh perspectives that can spark new ideas within your office. All TargetX Survey response data can be reported on within the CRM and compared against other data points like application submission and student satisfaction.

“Partnering with TargetX was a game-changer. Everything we need exists in one tool. There’s no back and forth between Excel files or disparate systems.”

Lisa Magnarella
Executive Director for Enrollment Services
Marist College

TargetX Retention Suite Provides the Tools You Need to Improve Student Success

Print Mailings

Create beautifully-branded print pieces, queue print campaigns, and track each mailing as part of your communication plan.

Workflow Automation

Automate business processes to minimize administrative work on the backend for staff and maximize their time spent supporting students.

Telecounseling

Launch and track personalized call campaigns from birthdays to registration deadline reminders with queues and analytics.

Keep Students Connected and Delighted Throughout the Student Journey

Go beyond the traditional student lifecycle with the TargetX suite of solutions. Delight your students in every interaction, every communication, and every click with out-of-the-box technology that puts the student experience front and center in recruitment and retention.

Recruitment Suite

Transform enrollment management and power admissions productivity with intuitive, mobile-first functionality designed just for higher ed.

Retention Suite

Build meaningful connections with current students and improve their experience with prescriptive technology that drives outcomes.

Best of All, TargetX Plays Well With Others:

TargetX is Salesforce Compatible

TargetX 💕's  Salesforce.org

TargetX is a proud partner of Salesforce.org, and all of our solution suites are certified HEDA core compatible. Salesforce.org is the higher education and nonprofit branch of Salesforce.com, the #1 CRM platform in the world.

Visit the Salesforce AppExchange to find a community of partners that can further enhance your TargetX CRM and the student experience!

TargetX CRM + Your SIS = 🤝

TargetX institutions have bi-directional integrations with student information systems like Banner, Colleague, PeopleSoft, PowerCampus, Jenzabar, and even homegrown or mainframe systems. TargetX also integrates with data management providers like Axiom to validate data accuracy, prevent duplicate records, and increase productivity.

Easily Process Payments in TargetX 💰

TargetX integrates with common higher ed payment gateways like PayPal, TouchNet, Elavon, HigherOne/CASHNet, Nelnet, CyberSource, ACI/OPC, and many more. All payments collected through your preferred payment gateway are automatically recorded on the student record in the CRM.

TargetX Supports Your Centralized App 📝

TargetX provides functionality to directly load data and documents from online applications like the Common Application (SDS), CAS applications like GMAC (LOR), and statewide application services like ApplyTexas into the CRM. Many institutions choose to adopt the TargetX Online Application in addition to their centralized application to support an improved student experience.

TargetX Keeps Your Score Data 💯

TargetX provides pre-built file imports and releases for test score providers including SAT, ACT, TOEFL, GMAT, GRE, Advanced Placement, and many more. TargetX also supports direct integration with Parchment for transcript management and offers imports for various search/marketing data providers such as NRCCUA, SSS, and Cappex.

TargetX Plays Well With Others:

TargetX institutions have bi-directional integrations with their existing student information system. Plus, TargetX provides pre-built imports and releases annual updates for common higher ed test score providers, transcript management systems, search/marketing data providers, centralized applications, and payment gateways to minimize administrative work in the CRM and maximize time spent supporting students.

Learn How TargetX Can Help You Achieve Results