Seamlessly create, manage, and execute next-level events that delight students.

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The TargetX Events module makes it easy to build eye-catching events, manage attendees, automate communication plans specific to your event type, and measure your success.

TargetX Events Calendar View

Build the perfect event, from promotion to registration, without designers or IT.

Design eye-catching events like a pro and increase registration using our simple drag and drop editor. You can even build and promote events that contain sub-events or breakout sessions. Since 90% of today’s students are accessing the web via mobile, TargetX Events offers a mobile-first registration interface so students can sign up for any campus event from their smartphone without hassle. This also applies to off-campus events — using the location-based filtering tool, students can search, view, and register for events within their zip code or postal code.

Ditch the clipboard and highlighter — manage your attendees, your way.

With real-time attendance notifications and waitlist tracking, you’ll be able to properly allocate resources to your event ahead of time. Plus, TargetX Events attaches individual QR codes to attendees’ registration confirmation to streamline the check-in process on the day of your event. No WiFi at the event’s location? No problem! Offline check-in is also supported by our event management tool, so you can kiss the ol’ clipboard and highlighter goodbye for good.

TargetX Email Workflow Automation

Save time and deliver a personal touch by automating all of your event communications.

Send targeted communications to students that drive engagement from the moment they sign up for an event through follow up once the event has ended. You have the ability to create custom communication plans for each of your institution’s event types that include confirmation emails, reminder text messages, follow up surveys, and more.

Discover which events are working (and which aren’t) with robust event reporting.

Measure the success of your events in real time with attendee tracking, lead capture, and powerful analytics. In addition to the pre-configured event report templates provided, staff members can easily create their own reports, dashboards, and filter views to determine the ROI of campus events. Spot trends and identify which events move the needle for students based on actual data, rather than guesswork, so you can fine-tune your event strategy or try something completely new.

TargetX Example Enrollment Report

TargetX Recruitment Suite Provides the Features You Need to Increase Applications

Workflow Automation

Automatically assign prospects to recruiters based on territory mappings, route applications to reviewers, and much more.

Form Builder

Create web forms for inquiries and events that record submission data on the student record in real time.


Launch and track personalized call campaigns from birthdays to application follow-ups with queues and analytics.


Keep Students Connected and Engaged
Throughout Their Unique Journey

Go beyond the traditional student lifecycle with the TargetX suite of solutions. Engage your students with every interaction, every communication, and every click with out-of-the-box technology that puts the student experience front and center in recruitment and retention.


Recruitment Suite

Transform enrollment management and power admissions productivity with intuitive, mobile-first functionality designed just for higher ed.


Retention Suite

Build meaningful connections with current students and improve their experience with prescriptive technology that drives outcomes.

Best of All, TargetX Plays Well With Others:

TargetX 💕's

TargetX is a proud partner of, and all of our solution suites are certified EDA core compatible. is the higher education and nonprofit branch of, the #1 CRM platform in the world.

Visit the Salesforce AppExchange to find a community of partners that can further enhance your TargetX CRM and the student experience!

TargetX CRM + Your SIS = 🤝

TargetX institutions have bi-directional integrations with student information systems like Banner, Colleague, PeopleSoft, PowerCampus, Jenzabar, and even homegrown or mainframe systems. TargetX also integrates with data management providers like Axiom to validate data accuracy, prevent duplicate records, and increase productivity.

Easily Process Payments in TargetX 💰

TargetX integrates with common higher ed payment gateways like PayPal, TouchNet, Elavon, HigherOne/CASHNet, Nelnet, CyberSource, ACI/OPC, and many more. All payments collected through your preferred payment gateway are automatically recorded on the student record in the CRM.

TargetX Supports Your Centralized App 📝

TargetX provides functionality to directly load data and documents from online applications like the Common Application (SDS), CAS applications like GMAC (LOR), and statewide application services like ApplyTexas into the CRM. Many institutions choose to adopt the TargetX Online Application in addition to their centralized application to support an improved student experience.

TargetX Keeps Your Score Data 💯

TargetX provides pre-built file imports and releases for test score providers including SAT, ACT, TOEFL, GMAT, GRE, Advanced Placement, and many more. TargetX also supports direct integration with Parchment for transcript management and offers imports for various search/marketing data providers such as NRCCUA, SSS, and Cappex.

TargetX Plays Well With Others:

TargetX institutions have bi-directional integrations with their existing student information system. Plus, TargetX provides pre-built imports and releases annual updates for common higher ed test score providers, transcript management systems, search/marketing data providers, centralized applications, and payment gateways to minimize administrative work in the CRM and maximize time spent supporting students.

Learn How TargetX Can Help You Achieve Results

Learn How TargetX Can Help You Achieve Results