Personalize student communications on the device they use most — their cell phone.

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TargetX SMS Inbox empowers counselors to build and nurture meaningful relationships with students by personalizing text messages, automating responses to frequently asked questions, and easily managing communications.

SMS Inbox

Stand out by sending targeted, personalized text messages that guide students at every turn.

According to the Social Admissions Report, 70% of students want text messages from their institution and yet the vast majority of schools aren’t texting. Bulk texting is not welcome or appreciated, but transactional messages and confirmations are preferred. Using student data directly from the TargetX CRM, you can make sure every message has a personal touch. This empowers counselors to facilitate purposeful engagement with students that drives outcomes — from proactive guidance and outreach to important deadline reminders.

Provide the level of service students expect while saving time with saved replies.

SMS Inbox gives you the ability to improve the service you’re offering to students through 1:1 text messaging while maintaining staff productivity. Counselors can be more efficient by creating saved replies to use in response to students’ most frequently asked questions. That means simple exchanges like confirming receipt of transcripts or enrollment deposits can be completed in seconds with pre-populated answers. Overtime, this reduces the amount of phone calls and emails to your office while increasing the level of service to your student population.

TargetX SMS Inbox with Saved Replies
TargetX SMS Inbox

Keep track of all texting conversations with students from one centralized inbox.

Manage all of your SMS communications with students in one location, so you can quickly review conversation history and always pick up exactly where you left off. TargetX provides a dedicated phone number in your school’s area code so that counselors don’t have to text students from their personal phones and all correspondence is instantly recorded on the student record. Staff will receive an email notification as soon as a new text comes in and can access SMS Inbox directly from their smartphone or via desktop to encourage prompt replies.

4309774 Texts Exchanged in SMS Inbox
76 % Average Reply Rate
3 Minutes/Text Saved Using Saved Replies

TargetX Recruitment Suite Provides the Features You Need to Increase Applications

Workflow Automation

Automatically assign prospects to recruiters based on territory mappings, route applications to reviewers, and much more.

Form Builder

Create web forms for inquiries and events that record submission data on the student record in real time.


Launch and track personalized call campaigns from birthdays to application follow-ups with queues and analytics.


Keep Students Connected and Engaged
Throughout Their Unique Journey

Go beyond the traditional student lifecycle with the TargetX suite of solutions. Engage your students with every interaction, every communication, and every click with out-of-the-box technology that puts the student experience front and center in recruitment and retention.


Recruitment Suite

Transform enrollment management and power admissions productivity with intuitive, mobile-first functionality designed just for higher ed.


Retention Suite

Build meaningful connections with current students and improve their experience with prescriptive technology that drives outcomes.

Best of All, TargetX Plays Well With Others:

TargetX 💕's

TargetX is a proud partner of, and all of our solution suites are certified EDA core compatible. is the higher education and nonprofit branch of, the #1 CRM platform in the world.

Visit the Salesforce AppExchange to find a community of partners that can further enhance your TargetX CRM and the student experience!

TargetX CRM + Your SIS = 🤝

TargetX institutions have bi-directional integrations with student information systems like Banner, Colleague, PeopleSoft, PowerCampus, Jenzabar, and even homegrown or mainframe systems. TargetX also integrates with data management providers like Axiom to validate data accuracy, prevent duplicate records, and increase productivity.

Easily Process Payments in TargetX 💰

TargetX integrates with common higher ed payment gateways like PayPal, TouchNet, Elavon, HigherOne/CASHNet, Nelnet, CyberSource, ACI/OPC, and many more. All payments collected through your preferred payment gateway are automatically recorded on the student record in the CRM.

TargetX Supports Your Centralized App 📝

TargetX provides functionality to directly load data and documents from online applications like the Common Application (SDS), CAS applications like GMAC (LOR), and statewide application services like ApplyTexas into the CRM. Many institutions choose to adopt the TargetX Online Application in addition to their centralized application to support an improved student experience.

TargetX Keeps Your Score Data 💯

TargetX provides pre-built file imports and releases for test score providers including SAT, ACT, TOEFL, GMAT, GRE, Advanced Placement, and many more. TargetX also supports direct integration with Parchment for transcript management and offers imports for various search/marketing data providers such as NRCCUA, SSS, and Cappex.

TargetX Plays Well With Others:

TargetX institutions have bi-directional integrations with their existing student information system. Plus, TargetX provides pre-built imports and releases annual updates for common higher ed test score providers, transcript management systems, search/marketing data providers, centralized applications, and payment gateways to minimize administrative work in the CRM and maximize time spent supporting students.

Learn How TargetX Can Help You Achieve Results