TargetX Blog

As we continue to creep toward the start of the fall semester, things continue to change day by day. In the wake of COVID-19, nothing is quite settled but we can, with fairly high confidence, assume the traditional recruiting model…

We’re extremely excited for our first Client Spotlight: Brandman University. A long time partner of TargetX, Brandman is pushing the envelope with their unmatched student-first approach to retention, and their hybrid (a blend of online and on-campus) education model, both…

Are you trying to do more with the data your campus has, but aren’t sure where to start? It can be a daunting task to overhaul the data you have, but it’s more important than ever to keep your finger…

You’ve heard it before, but it bears repeating that we are in truly unprecedented times right now, particularly for higher education and enrollment management. While there is no shortage of content speculating about how the coronavirus will impact higher education,…

For nearly 10 years I’ve worked in higher education, specifically within the community college sector. Over that time, I’ve learned the value these colleges offer the communities they reside within, and the impact they have on students. As for many…

A few days ago, The Wall Street Journal published an article by Melissa Korn, Douglas Belkin, and Juliet Chung, entitled, “Coronavirus Pushes Colleges to the Breaking Point, Forcing ‘Hard Choices’ About Education.” It’s a compelling read despite being a bit…

Virtual events have become the new norm for higher education, and have become the go-to solution for everything from recruiting new students through campus tours and open house events, to engaging and connecting with current students and staff. The impact…

Most higher education leaders have been trying to figure out the “silver bullet” to address retention and persistence issues long before a global pandemic rocked the landscape. Moving the needle one way or the other on student retention can drastically…

There has been a lot of discussion and buzz surrounding the new CARES Act that will be going out to support colleges and universities.  As enrollment managers and student success folks, we are facing an extremely challenging time. But what…

Every year, summer melt is a major concern for enrollment offices everywhere. This fear isn’t surprising, because schools typically see between 10-40% of confirmed students fail to enroll in the fall. But now, more than ever before, summer melt feels…