Lower the barriers to entry and boost applications with a mobile-first, online app for your school.

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Engage more students, drive application completion, and optimize admissions processes all in one place with the TargetX Online Application.

Improve the student experience with a seamless, mobile-first online application.

A recent Eduventures study found that 76% of students completed some portion of their admissions application on a mobile device. Our annual Social Admissions Report further uncovered that 13% of students actually completed the entire application on their mobile device. The TargetX Online Application is built mobile-first so students can easily access the interface and complete the application from their smartphone. Students have the flexibility to begin their application, save any progress, and return to complete remaining requirements from any device.

Increase application volume and drive application completion rates.

Supporting an online application that’s accessible across all platforms and device types allows students to go through the admissions and application process with ease. Plus, the TargetX Online Application’s native CRM configuration reduces the number of stealth applications that get lost in your admissions funnel — no need to manually collect applicant data from multiple sources. The minute a student begins an application, you can begin marketing to them since all completed information is automatically captured on that student’s record in the CRM. Effectively boost application completion by guiding students through the application process with the right messaging at the right time.

TargetX Online Application Mobile View
TargetX Online Application Builder

Optimize admissions processes with an app that’s easy to build, adjust, and maintain.

The intuitive, drag-and-drop application builder allows you to customize and brand the TargetX Online Application according to your institution’s guidelines, create conditional elements that relate to different programs’ unique requirements, and immediately access applicant data directly in the CRM. Staff can manage and make changes to fields at any time to update the application in real-time. Plus, application fees are supported with seamless integrations into your school’s payment vendor. In addition to online payments, you can enable fee waivers using simple form logic or discount codes.

TargetX Recruitment Suite Provides the Features You Need to Increase Applications

Workflow Automation

Automatically assign prospects to recruiters based on territory mappings, route applications to reviewers, and much more.

Form Builder

Create web forms for inquiries and events that record submission data on the student record in real time.


Launch and track personalized call campaigns from birthdays to application follow-ups with queues and analytics.


Keep Students Connected and Engaged
Throughout Their Unique Journey

Go beyond the traditional student lifecycle with the TargetX suite of solutions. Engage your students with every interaction, every communication, and every click with out-of-the-box technology that puts the student experience front and center in recruitment and retention.


Recruitment Suite

Transform enrollment management and power admissions productivity with intuitive, mobile-first functionality designed just for higher ed.


Retention Suite

Build meaningful connections with current students and improve their experience with prescriptive technology that drives outcomes.

Best of All, TargetX Plays Well With Others:

TargetX 💕's

TargetX is a proud partner of, and all of our solution suites are certified EDA core compatible. is the higher education and nonprofit branch of, the #1 CRM platform in the world.

Visit the Salesforce AppExchange to find a community of partners that can further enhance your TargetX CRM and the student experience!

TargetX CRM + Your SIS = 🤝

TargetX institutions have bi-directional integrations with student information systems like Banner, Colleague, PeopleSoft, PowerCampus, Jenzabar, and even homegrown or mainframe systems. TargetX also integrates with data management providers like Axiom to validate data accuracy, prevent duplicate records, and increase productivity.

Easily Process Payments in TargetX 💰

TargetX integrates with common higher ed payment gateways like PayPal, TouchNet, Elavon, HigherOne/CASHNet, Nelnet, CyberSource, ACI/OPC, and many more. All payments collected through your preferred payment gateway are automatically recorded on the student record in the CRM.

TargetX Supports Your Centralized App 📝

TargetX provides functionality to directly load data and documents from online applications like the Common Application (SDS), CAS applications like GMAC (LOR), and statewide application services like ApplyTexas into the CRM. Many institutions choose to adopt the TargetX Online Application in addition to their centralized application to support an improved student experience.

TargetX Keeps Your Score Data 💯

TargetX provides pre-built file imports and releases for test score providers including SAT, ACT, TOEFL, GMAT, GRE, Advanced Placement, and many more. TargetX also supports direct integration with Parchment for transcript management and offers imports for various search/marketing data providers such as NRCCUA, SSS, and Cappex.

TargetX Plays Well With Others:

TargetX institutions have bi-directional integrations with their existing student information system. Plus, TargetX provides pre-built imports and releases annual updates for common higher ed test score providers, transcript management systems, search/marketing data providers, centralized applications, and payment gateways to minimize administrative work in the CRM and maximize time spent supporting students.

Learn How TargetX Can Help You Achieve Results