Build Targeted Emails with Drag and Drop Simplicity

browser background

TargetX’s email platform allows you to easily create dynamic email templates, hyper-segment your audience, automate communication flows, and optimize campaigns with real-time analytics.

Drag and drop your way to branded, mobile-friendly emails without designers or IT

Design eye-catching emails like a pro using our simple drag and drop editor. Customize email template layouts, add calls-to-action, drop in images, and even change colors to match your institution’s unique branding guidelines. Then, put your design to the test by previewing your email across multiple devices on your own — no need for designers or developers.

Segment your audience to add the level of personalization that students expect

Increase open rates and click-throughs with segmented communications that make students feel like more than just another {{first name}} merge field. Configure email campaigns using powerful audience segmentation based on almost any field or data point on a student’s record within the CRM. Leverage custom merge fields and conditional content blocks to insert individualized information such as application status or remaining checklist items for a more personal touch.

TargetX Email Segmentation
TargetX Email Workflow Automation

Automate email campaigns to consistently deliver the right message at the right time

Drive more conversions with less effort by fueling prospect nurturing efforts with robust email campaign automation. Build workflows based on specific enrollment criteria to send the right email at the right time for enhanced student engagement. For instance, you can easily create a workflow that automatically adds students to an applicant conversion drip campaign once they click the “Apply Now!” call to action within your admissions marketing email.

Discover what’s working (and what’s not) with built-in, real-time email analytics

Optimize email marketing campaigns with detailed engagement analytics. TargetX Email Campaign Intelligence Reports track open rates, click-throughs, precise links accessed at the recipient level, bounce rates and opt-outs. These metrics help you identify what your audience really cares about based on actual data, rather than guesswork, so you can adjust your strategy accordingly or try something completely new.

TargetX Email Analytics
50 Million Monthly Emails Sent in 2018
98635000 TargetX Email Recipients
20 Years of Experience Sending Emails

TargetX Recruitment Suite Provides the Features You Need to Increase Applications

Workflow Automation

Automatically assign prospects to recruiters based on territory mappings, route applications to reviewers, and much more.

Form Builder

Create web forms for inquiries and events that record submission data on the student record in real time.


Launch and track personalized call campaigns from birthdays to application follow-ups with queues and analytics.


Keep Students Connected and Engaged
Throughout Their Unique Journey

Go beyond the traditional student lifecycle with the TargetX suite of solutions. Engage your students with every interaction, every communication, and every click with out-of-the-box technology that puts the student experience front and center in recruitment and retention.


Recruitment Suite

Transform enrollment management and power admissions productivity with intuitive, mobile-first functionality designed just for higher ed.


Retention Suite

Build meaningful connections with current students and improve their experience with prescriptive technology that drives outcomes.

Best of All, TargetX Plays Well With Others:

TargetX 💕's

TargetX is a proud partner of, and all of our solution suites are certified EDA core compatible. is the higher education and nonprofit branch of, the #1 CRM platform in the world.

Visit the Salesforce AppExchange to find a community of partners that can further enhance your TargetX CRM and the student experience!

TargetX CRM + Your SIS = 🤝

TargetX institutions have bi-directional integrations with student information systems like Banner, Colleague, PeopleSoft, PowerCampus, Jenzabar, and even homegrown or mainframe systems. TargetX also integrates with data management providers like Axiom to validate data accuracy, prevent duplicate records, and increase productivity.

Easily Process Payments in TargetX 💰

TargetX integrates with common higher ed payment gateways like PayPal, TouchNet, Elavon, HigherOne/CASHNet, Nelnet, CyberSource, ACI/OPC, and many more. All payments collected through your preferred payment gateway are automatically recorded on the student record in the CRM.

TargetX Supports Your Centralized App 📝

TargetX provides functionality to directly load data and documents from online applications like the Common Application (SDS), CAS applications like GMAC (LOR), and statewide application services like ApplyTexas into the CRM. Many institutions choose to adopt the TargetX Online Application in addition to their centralized application to support an improved student experience.

TargetX Keeps Your Score Data 💯

TargetX provides pre-built file imports and releases for test score providers including SAT, ACT, TOEFL, GMAT, GRE, Advanced Placement, and many more. TargetX also supports direct integration with Parchment for transcript management and offers imports for various search/marketing data providers such as NRCCUA, SSS, and Cappex.

TargetX Plays Well With Others:

TargetX institutions have bi-directional integrations with their existing student information system. Plus, TargetX provides pre-built imports and releases annual updates for common higher ed test score providers, transcript management systems, search/marketing data providers, centralized applications, and payment gateways to minimize administrative work in the CRM and maximize time spent supporting students.

Learn How TargetX Can Help You Achieve Results