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TargetX Launches New Company Vision at Annual Summit

Jun 26, 2017

CHICAGO, June 26, 2017 — Today, Sasha Peterson, CEO of TargetX, a leading provider of student lifecycle solutions for higher education, set a bold new vision for the company during the keynote address of the TargetX Summit in Chicago, IL.

In a marketplace where, according to Pew research, 92 percent of teenagers use a mobile device to go online daily, and 24 percent are online “almost constantly,” the mobile-savvy millennial and up-and-coming Generation Z will expect a “me-centric” approach to student recruitment and retention.