A Message of Thanks

Thanksgiving is a time to reflect on the previous year—the good things we have and what we are grateful for. We are incredibly thankful to have a group of clients that are innovative leaders in higher education—your drive inspires us to continue to create a better place for students.  

How to Increase Freshman Yield and Hit Key Demographics — The University of Nevada, Reno Story

The single largest challenge facing the University of Nevada, Reno, according to its Director of Admissions, Steve Maples, was “consistent growth” and the need to reach more students farther away. Maples and his staff needed the right system to help them with effective and efficient communications, outreach, and events to approach the “out-of-state-like” Las Vegas market and beyond.

Add|Drop Podcast Episode 2.0: Jim Hundrieser

Brian interviews long-time higher education administrator, Jim Hundrieser, the Associate Managing Principal at the Association of Governing Boards of Universities and Colleges. Jim’s association helps colleges build stronger and more diversified business models, identify revenue opportunities, review current practices to streamline operations and embed these opportunities into institutional strategic plans.

TargetX Recap of Dreamforce with Abe Gruber

I chatted with TargetX Sales Engineer, Abe Gruber, about his experience at Salesforce’s big user conference, Dreamforce and what’s in it for higher ed. Here’s what he had to say:AN: For folks who may not know, tell us… what’s Dreamforce?

How to Increase Retention Rates – The Averett University Case Study

Student retention is a high priority at many (if not all) institutions. These institutions, like Averett University, have lofty goals when it comes to retention, but do not have a system in place to support their efforts.Stacy Gato, Vice President for Enrollment Management at Averett University, knew that something needed to change.

Getting the Most Out of the Exhibit Hall at NACAC

During the coming week, many of us will make our annual pilgrimage to the National Association of College Admission Counseling (NACAC) conference this year in Columbus, Ohio. Over a quarter of a century ago I attended my first NACAC conference and today I look back at all I have learned on how to make the most of this annual event.

The Three Types of Students That Fill Your Class (and how to recruit them)

Guest Author for this post: Gil Rogers, Chegg Enrollment Services Chegg is a Platinum Sponsor of the 2016 TargetX CRM SummitThis post originally appeared on LinkedIn on April 25, 2016Ah … spring.  The time of year when we start to try to look ahead to our next class while keeping one foot in the fires of yield for this year’s class.

The Top 5 Reasons to Attend the CRM Summit

I may be a little biased, but the CRM Summit is my favorite event of year. I love getting the opportunity to meet our clients and hear their stories every summer!Beyond that, we’ve got a lot of really cool things happening at this year’s Summit and I wanted to share what I think are the top 5 reasons to join us in San Diego in July!

Applicants Gone Wild

Gone are the days of applying to just a couple of colleges by sitting at a computer (or in my case, a typewriter), filling out page after page of questions, crafting creative essays, and sending along a fee by check to each institution.

The Right Communication At The Right Time

In today’s technology-driven world, high school students are using their smartphones to communicate not only with friends and family, but also college admissions. They’re finding and adapting new types of communication to fit their college-bound needs. So how do admissions counselors optimize mobile technology to recruit and enroll their future students?
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