Exceptional Student Experience and Next-level Events Webinar: Marist College Leads Virtual Tour of the Events Module

TargetX hosts a series of webinars on topics ranging from the maturation of mobile and social to personalizing the student recruitment experience. Previously recorded sessions are archived and can be accessed on our website.

Webinar Guest

  • Lisa Magnarella: Executive Director of Enrollment Services, Marist College

The campus tour is the single most influential element in students’ application and enrollment decisions, according to Ruffalo-Noel Levitz, and 77 percent of colleges agree that the campus visit is “considerably important.” So, how do colleges and universities ensure they are maximizing these opportunities?

Lisa Magnarella, Executive Director of Enrollment Services at Marist College, joins Sasha Peterson, CEO of TargetX, to discuss how Marist adopted the TargetX CRM with Events Module to encourage more student visits and create a better overall tour experience.

On this webinar, you will hear how Marist College—a private, liberal arts college in Poughkeepsie, NY with an enrollment of over 6,500 students—conducts hundreds of tours a year seamlessly, moving from a prior focus on manual events data entry to automated services that allow for true communications with students. Magnarella takes us through a virtual tour of the Events Module, allowing potential new adopters to see exactly how the tool can revolutionize their campus tours and events.

Listen to the webinar now to hear how Marist College used the Events Module, designed with mobile in mind and fully integrated with the TargetX CRM, to increase student visits more than 18 percent, improve application yield 26 percent, and double international visitors.

For more about the Marist College success story, read TargetX In Action: Marist College.

Leave a Reply

Your email address will not be published. Required fields are marked *