How to Increase Freshman Yield and Hit Key Demographics — The University of Nevada, Reno Story

The single largest challenge facing the University of Nevada, Reno, according to its Director of Admissions, Steve Maples, was “consistent growth” and the need to reach more students farther away. Maples and his staff needed the right system to help them with effective and efficient communications, outreach, and events to approach the “out-of-state-like” Las Vegas market and beyond.

From the beginning, Nevada envisioned an environment where the admissions team could not only reach out to more students, but also improve the quality of the information shared between administrators.

Find out how Nevada grew a significantly larger, more diverse, and geographically expanded student body that graduates from the University of Nevada, Reno.


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