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TargetX Announces Launch of New Student Engagement Solutions at Ninth Annual CRM Summit in San Diego

Jul 18, 2016

SAN DIEGO, July 18, 2016—With over 500 attendees at its ninth annual CRM Summit in San Diego, California, TargetX announces and previews the addition of new student engagement solutions to its Recruitment and Retention CRM.

“TargetX has had a banner year rounding out its recruitment products and serving over 300 colleges and universities. It’s been a privilege to serve our customers with the only CRM solution that has a top-to-bottom approach to the recruitment funnel—from initial inquiry to actual enrollment on campus—as well as the only mobile-first design,” says Sasha Peterson, CEO of TargetX. “Now, being here at the CRM Summit conference, is my favorite time of the year. To have such a large group of people, from such a diverse body of schools, all talking about how to make this industry better is super exciting.”

Today, Sasha Peterson kicks off the CRM Summit with opening remarks that highlight the exciting new advancements within TargetX’s comprehensive recruitment suite, including an updated user interface for administrators and students. He also previews new functionalities and tools for the Student Retention solution and mobile-first applications that will be revealed in full later this summer.

On Tuesday, Julie Lythcott-Haims, New York Times best-selling author of How to Raise an Adult and former dean of freshmen at Stanford University, will deliver a keynote address. How to Raise an Adult is a provocative manifesto that draws on research; conversations with admissions officers, educators and employers; as well as personal insights into motherhood and university deanship, to highlight the ways in which overparenting harms children, their stressed-out parents, and society at large.

“We are delighted to have Julie Lythcott-Haims with us to talk about her experiences as a university dean, how to raise thriving adults, and the current higher education landscape. At TargetX, we are excited about the products. We are technologists for sure. But, we are education-focused first,” says Peterson “This is a mission-driven company. That’s why we do this job.”

For more information or interview requests, please contact Annemarie Nagle at

About TargetX
TargetX empowers institutions of higher ed to deliver on their promise — provide students with the skills necessary to achieve their life and career aspirations. We achieve this by solving the crisis of student success by creating a connected campus bridging data from enrollment to endowment. The company’s CRM is built on the powerful platform — the most innovative customer relationship management system in the world. TargetX offers the most compelling and complete set of solutions, including the recent addition to the solution suite of two mobile-designed modules. The leading CRM company in higher ed, TargetX is reimagining the student experience through campuswide solutions that help colleges and universities build lifelong relationships with prospective students, current students and alumni. With its 17-year reputation for innovative technology and industry expertise, TargetX is the most trusted CRM provider in higher ed.