In my time as an admissions counselor I always sort of thought well, of course, students don’t want text messages from us, that’s for their friends and family. Turns out what I thought — and what most schools are doing, is wrong. And we’re missing a huge opportunity for engagement.
According to the 2017 E-Expectations Report from Ruffalo Noel Levitz, nearly two-thirds of students and their parents would find text messages from colleges and universities useful, but less than half of high school seniors report having received any texts from a college!
So what can we do to fix this? University Business has some suggestions for what text messages you should be sending (hint: they’re highly targeted!) and why texting is an important tool for engaging students and preventing melt.