Institutions identify mobile-ready solutions as increasingly important for engaging students
Philadelphia, PA: October 27, 2015–As mobile device use among high school seniors continues to dominate college search trends, the TargetX CRM helps institutions connect their comprehensive suite of CRM tools to better engaging students.
A 2014 E-expectations report from Noel Levitz, found that “nine out of ten seniors and eight out of ten parents have access to a mobile device.” Additionally, “71 percent of seniors and 45 percent of parents” look to their phones to find out more about colleges from institutional websites. Educause highlighted the need for user support in higher ed’s “new normal” environments, including mobile screens, as one of the top ten IT issues of the year.
“We find that half of our traffic for forms come through a mobile phone so we needed to make sure that we had mobile accessible forms,” says Jeff Shpunt, Director of Web Services at Western Connecticut State University. “With TargetX, all of our website forms are mobile-ready. And everything is responsive.”
Whether they are looking to communicate with a college through inquiry forms (and colleges want to follow up with relevant communications), apply to college online or register for an event, TargetX products all focus on providing students with a great experience on a small screen, like a cell phone.
“Mobile-ready forms are just one small example of these powerful solutions that help campuses reimagine the student experience across the lifecycle,” says Sasha Peterson, CEO of TargetX. “But forms are just the beginning. Our CRM offers the most complete set of solutions from fully integrated communications tools with automated workflows to the best application review tool and the most advanced social yield tool on the market.”
A leading CRM company, TargetX provides an campus-wide solution to help colleges build relationships and advance lifelong communications with their most important constituencies, including prospective students, current students, alumni and potential donors.The company’s Campuswide CRM is built on the powerful development platform of Salesforce.com — the worldwide leader in customer relationship management and a pioneer in cloud computing.
TargetX will be available at EDUCAUSE in booth #210 from October 27-30. Learn more about the Campuswide CRM or schedule an appointment in our booth at:
TargetX is the leading CRM company in higher education, reimagining the student experience through campuswide solutions that help colleges and universities build lifelong relationships with prospective students, current students and alumni. The company’s CRM is built on the powerful Salesforce.com platform — the most innovative customer relationship management system in the world. TargetX offers the most compelling and complete set of solutions, including the recent addition to the solution suite of two mobile-designed modules. A student-centric online application for admissions and a student engagement platform to help institutions improve enrollment and student success. With its 17-year reputation for innovative technology and industry expertise, TargetX is the most trusted CRM provider in higher education.